Through the ATC Family we are proud to announce our inaugural year of the ATC VIP Cup, our first ever loyalty rewards program! Any cheer or dance team/program that purchases multiple products and/or services through any of the ATC Family automatically becomes an ATC VIP, and is eligible to win the ATC VIP Cup. One (1) point is awarded for every dollar spent with the ATC Family. The winner will determined by selecting the team/program with the highest point total.